Cartoon Brew has an article that may help answer that age-old question: How much money can I make on YouTube? Admit it, you’ve asked yourself that question. I am impressed with just how well YouTube has managed to keep this answer a secret. I have never read an actual “quote” from YouTube as to what their rates are and/or how much of that they share with their partners. Like the formula for Coca-Cola, your share of the money pie baked by your creation has always been something of a mystery. Of course, the threat of eternal damnation and banishment to any partner who spewed has probably been something of an… inspiration to keep mouths zipped. Anyway, the Cartoon Brew article might help shine a bit of light on this mysterious, secret information in regards to animation shorts. Their article is based on a previous piece in the Wall Street Journal and talks with a few brave animators.
The bottom line is simple: If you view YouTube as the “Holy Grail,” you may be disappointed. View YouTube as a partner, hopefully one of many. Do not view them as the only answer or the only distribution pipeline. Again, one of many.