The Bannen Way
“The Bannen Way” is now available from Amazon.com in Video on Demand form. You can either buy or rent. Buy it and have it available whenever you want it and how ever many times you want it. If you enjoyed the episodes we were able to share with you here, then get the entire season for a great price! It deserves our support!
Original scripted online video isn’t dead. In fact, despite a shakeout in the space, producers continue to pump out new episodic projects. But the medium needs to show more signs of life if it hopes to reignite interest among major advertisers, insist digital buyers.
A spark may have come in the past few months in the form of The Bannen Way, an original project from Sony Pictures Entertainment’s Crackle. According to video analytics firm Visible Measures, the show’s 16 episodes have been streamed more than 13 million times since late December. More promising is that its audience held up in February. [Read the rest...]
The medium is still trying to find its legs. Historically, advertisers have tended to be rather cowardly reluctant be at the forefront of any new frontier. And that is understandable in many ways since it is their money they are being asked to spend to market their product. However, this is a medium that has the potential to offer different ways for stories to be told. Perhaps, it will be able to deliver on the promise that cable television long ago abandoned – the delivery of content and entertainment that does not have to pander to a mass audience.
In the full report at THR, Dave Martin of Ignited says, “I think it’s still a niche audience that’s interested in this sort of thing.” So? There are “niche” markets in books, in music and people still seem able to make a pretty good living in those areas. Maybe it isn’t that it is “… still a niche market” as much as people are trying to market to these niche markets the same way they’ve marketed to the mass market for decades. It will not work.
It will take more effort, more time and more fighters. There will be disappointment and success, losers and winners. Isn’t that the way it is in all mediums? People are looking for something different, something they are not getting from the mass audience blasts from the traditional mediums. The web, in all its related tendrils, is the possible avenue to deliver that.
I have found nothing on the host site, Crackle, to indicate where the latest episodes of “The Bannen Way” have went and why they went. Also, they appear to be promoting it like everything is just fine. So, I honestly have no firm answer as to what is going on. I know that licensing terms come and go, but since this is supposedly a Crackle original I would think that would not be the problem. The first two episodes are still there. The others are gone. I see no reason to keep a blank screen up for episodes 3-6 so I am deleting them. I will keep the rest of “The Bannen Way” material up in hopes that “the powers that be” decide to let those of us out here in the ‘verse who have been supporting them in on the big secret.
